Art Direction, Graphic Design, Illustration
Art Direction, Graphic Design, Illustration
Glacier National Park Conservancy is the official fundraising partner providing funding for vital projects and programs that preserve and protect Glacier National Park. They needed an update to their kids apparel that would compel parents and grandparents to make a purchase at their retail and online stores.
This "I spy" game for kids features a few of the flora and fauna of Glacier to represent the diverse and abundant ecosystem of the park. The onesie design features the Conservancy’s own mascot, a mountain goat. Did you know a baby goat is called a “kid”?
The illustrations have a cute, mid-century inspired style with a simple texture detail and limited color palette. The shirt will be printed onto lavender and light green shirts to appeal to different kids, both with the same 3-color design. The onesie will be printed on a gender neutral light yellow color.
While reading through books and reference materials was incredibly helpful, nothing was better than experiencing Glacier itself.
I designed and illustrated the kids t-shirt and onesie.